Time Desc
08:30 Registration and Networking
Session 1
09:15 Welcome by Chair

Judith Wilson, Event Director, EventIt

09:25 Who is today’s audience?
Defining today’s generations - Millennials and Snowflakes etc.
What are their key drivers?

Kim Myhre, Managing Director, MCI Experience

09:55 What’s trending in events globally?
Linda Pereira, CEO, CPL Meetings and Events, Lisbon
10:25 The importance of the right customer journey for the identified audience
Rob Davidson, Managing Director, MICE Knowledge
10:55 Refreshments and networking
Session 2 & 3 – Trending speed-dating
11.20 - 15:45 An opportunity to experience an array of new event trends

Delegates will break into small groups and take part in 16 quickfire interactive sessions where they will get to experience a wide variety of new event trends. These will explore four key areas:
  • Event Technology – ozone Left
  • Communications
  • Theming
  • Well-Being
Session 2
11:20 1st Speed Dating Room
12:10 2nd Speed Dating Room
13:05 Lunch and networking
Session 3
13:55 3rd Speed Dating Room
14:45 4th Speed Dating Room
15:35 Refreshments on the way into auditorium
Session 4 – Auditorium
15:50 A panel discussion with our three keynote speakers reflecting on all the amazing new trends showcased.
16:25 Chair's closing comments
16:30 Delegates are invited to join us for our monthly MeetUp at the Macdonald Holyrood Hotel

*Agenda subject to change